CLICK HERE - THE ART ANS SCIENCE OF DIGITAL MARKETING AND AD

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Libro

Editorial	Hachette
Edad	Adultos
Idioma	Italiano
Autor	SCHULTZ ALEX
ISBN	9780316601085
Peso ( kg )	0,485
Tipo	Soporte Físico
Año de edición	2025
Formato	Tapa rustica
Sinopsis	CLICK HERE - THE ART ANS SCIENCE OF DIGITAL MARKETING AND ADVERTISING The ultimate guide to digital marketing and advertising - from one of the most influential digital marketers in the world, Alex Schultz, CMO of Meta. Growth is good. But how do you achieve growth for your business in the digital age? Now, more than ever, there are countless ways to achieve growth by marketing your business, large or small, using the many different channels, platforms and mechanisms available on the internet. How do you decide which is the best for your product or service? The answers are right here, thanks to Alex Schultz, the chief marketing officer of META. Alex's unparalleled expertise and experience is crystallized in this essential bible for digital marketing. He guides readers through the key principles for maximising the impact of your marketing budget - whether you are working for a global corporation or running your own start-up. From understanding channels, to testing creative, to measuring incremental gains - Click Here is the book you need to read if you want to grow your business. 'Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world.' Mark Zuckerberg, CEO - Meta Edad recomendada: Adultos. SCHULTZ ALEX Alex Schultz inició su carrera en el mundo tecnológico tras graduarse en la Universidad de Cambridge. Se unió a Facebook ahora Meta en 2007, donde ha sido clave en el desarrollo de estrategias de crecimiento global. Su enfoque analítico y habilidad para interpretar datos complejos lo posicionaron rápidamente como líder en marketing de crecimiento. Actualmente, como Chief Marketing Officer y Vicepresidente de Analítica, impulsa la expansión de productos y servicios de Meta a nivel mundial, consolidándose como una figura influyente en el ámbito digital y empresarial.
Cantidad de páginas	400
Fecha Ingreso	28-02-2026