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THINKING, FAST AND SLOW + START WITH WHY - 2 LIBROS

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AutorKAHNEMAN DANIEL
EditorialN/A
ISBN7703074000619
Cantidad de páginas0
Nivel.
IdiomaINGLES INTERNACIONAL
EdadADULTOS
Año de edición.
FormatoTAPA RUSTICA
SinopsisTHINKING, FAST AND SLOW + START WITH WHY - 2 LIBROS

CONTIENE:

978-0-14-103357-0 - THINKING, FAST AND SLOW
The phenomenal New York Times Bestseller by Nobel Prize-winner Daniel Kahneman, Thinking Fast and Slow offers a whole new look at the way our minds work, and how we make decisions. Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast, intuitive thinking, and slow, rational thinking. This book reveals how our minds are tripped up by error and prejudice (even when we think we are being logical), and gives you practical techniques for slower, smarter thinking. It will enable to you make better decisions at work, at home, and in everything you do.

978-0-241-95822-3 - START WITH WHY - PB
Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over?People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in com- mon, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things.In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way-and it's the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit-those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others?Starting with WHY works in big business and small business, in the nonprofit world and in politics.Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to.Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire.

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